Globally, 164,000 people died from measles in 2008 - mostly children under the age of five, or 18 deaths every hour. To eliminate measles, every child should get two doses, the second given after the age of one year. David Hipgrave, chief of health and nutrition at UNICEF China (United Nations Children's Fund), said the Chinese campaign would be a single-dose exercise. "It's a catch-up campaign to boost the levels of immunity among children who may have missed the second dose, or in whom one of the doses was not effective," he said (WHO, 2011). This in on top of news that in recent years, measles vaccination efforts have resulted in a drop from 7.6 per 1 million in 2011 from 28.6 per 1 million in 2010, which is a record low. Also, the total cases of measles reported in 2011...

Previously, China had ranked first in the world for years interms of its measles incidence rate before 2010, which compelled the country to enhance preventive measures. Despite all this, it is obvious that measles is proving a difficult disease to eradicate in developing countries such as China. But having said that I hope that with ongoing vaccination programs in the near future and with a little help from the nursing world of course, measles can be eradicated worldwide.
Sources:

Stevenson, J. 2010. China Embarks on Ambitious Anti-Measles Campaign. Voice of America. URL: http://www.voanews.com/english/news/China-Embarks-on-Ambitious-Anti-Measles-Campaign-103102759.html

WHO. 2011. Guizhou paves way for measles…